My Journey into Broadcasting (About Ify Melody) As she Marks her Birthday


I am Ifeoma Melody Ajumobi aka Ify Melody your #SparklingWomanOnRadio.

I am easy going, fun to be with, but quite strict; of course you don’t treat life with a kids glove. I am from Anambra State… I have a natural, strong flair and passion for media. It took me a while to harness this talent and follow my passion but I knew that the media is a force I can’t disconnect from at an early age. Growing up, I was addicted to TV and later on radio came into the picture too. I was eager to be a voice people could listen to and I had to start from somewhere. At a very early age (childhood) I engaged in public speaking; both in church and in school. I was always nominated to represent my group. I tilted towards the debating society a lot in those days.Ify 4

Looking back to those moments, I smile and marvel at the power of purpose and destiny. It’s interesting. Even though I knew of this flair for media quite early I ended up studying microbiology, because there’s this trend or believe that every intelligent child should be a doctor or lawyer. My parents would not have supported me if I whispered the word mass communication or theatre arts as a course to study in school. I was also not very sure of myself at that time. I was still going through a process of self discovery. My zeal for the media or creative arts didn’t drip away, not even a drop of it. In University, Ebony State University (EBSU) I was always anchoring events (mostly fellowship) as the MC. I was really good at it, and people enjoyed it. I did a lot of singing too. I anchored Rotary events few times but was not really out there at general departmental or faculty events, so I was really surprised when during graduation l got the award as the best voice in my faculty, that overwhelmed me and meant a lot to me. It was a wake-up call for me to key into my passion with full force. During NYSC I made sure I got posted to Port Harcourt, so I could hook up with an uncle Nwaobi Orakwue who is a media guru. I was favored by God and I got what I wanted. I found out his story was also similar to mine. He read Urban and regional planning but through the help of Pete Edochie her discovered his gift in broadcasting. Working with my uncle was amazing; he gave me my first media exposure. I was opportuned to visit amazing radio houses and Studios [Rhythm FM, Family Love FM, Treasure FM and some others] for the first time. It was a thrilling and educative time . I learnt how to produce jingles and documentaries, how to be creative, exceptional and excellent minded. Ify 2

We produced a lot of documentaries for top notch organizations such as SPDC, Mobil, Agip , FRSC just to mention a few. I didn’t stop there, I understood the importance of self development and went for personal media trainings in Port Harcourt which exposed me further. Worthy of note is that before my Port Harcourt experience, Cosmo FM inspired and moved me to the edge of my imagination. I was so inspired by their presenters Wanita and my good friend Zoe, who was also an outstanding singer. I even aspired to work there at that time, but I didn’t have the guts to apply (self confidence issues) and being a presenter was all I dreamt of most especially TV.

There has always been a very strong pull in this area , I made a decision to answer that call fully and gave it my All and that is why I am where I am today; an OAP with Solid FM Enugu. Solid FM wasn’t my first shot, so when the opportunity came I didn’t take it for granted. I joined the station as a stringer, but today it’s a different ball game. THE ADVANTAGE Radio has given me an opportunity to be an inspiration to many. I didn’t realize how much impact I could make until I started handling my own shows on Solid FM. I could inform and educate the masses simultaneously and it’s really a dream come true. When you broadcast you achieve that with thousands of people if not millions all at once. It’s a powerful tool for communication. It doesn’t only connect you to people; it exposes you to the world and widens your horizon.

In a world where it’s difficult to find a comfort zone, I and my passion met each other half way. I love my job! MY OTHER AREAS OF INTEREST Besides Public speaking, I have a wide range of interest. I love Music, Writing, Dancing, Tourism (traveling to see new places and people), Photography (my second passion) though not sure between it and music which one is stronger. I also love teaching people, reading and learning new things. Ify 3.jpg

One other thing I enjoy doing is working with humble people and those who are passionate about what they do. Those who are always willing to learn and impact what they know on others. These set of people inspire me so much. I love fashion and have a flair for it too. Wow!! How can I fail to mention the fact that I really love movies and to sell good stuff? I am a good marketer and I can also act. Oh yeah, I did drama once in school and I wouldn’t mind acting a movie now. As a marketer, I get motivated to market when I see a very good product that needs visibility, especially when it is what people need. I have sold phones, recharge cards, perfumes, clothes and other things. It started in school and continued afterwards. I still market and sell local rice while I connect people to Solid FM for advertisement/publicity. I also publicize ‘Mel Media’; my personal media company that does voice over, jingle productions, documentaries, video adverts, event managements and more. I believe I am a work in process, and I have so much to offer. This is actually not the end of my story, but the beginning

Everyone has been created for a purpose. It is very important you discover what that is and align yourself to it. Life is more meaningful and beautiful that. The period of self discovery happens for different people at different times and ages.. Just keep following your heart and instincts and do your best in whatever you find yourself in, trust God and never give up on life.. Keep hope alive always. Choose to love, choose to help, choose to serve and share always. Humility is a sure and fast way to the top and remaining there. Smart hard work is key and very vital for success. You always have a choice on how you want to live your life, choose carefully and choose right, If you want to leave long lasting positive impact..

Reach me on Twitter @melmedia2013 Instagram @ifymelody1 FB. @ify Melody Ajumobi YouTube Melmedia. Tv LinkedIn Ifeoma Ajumob

One comment

  1. Anonymous · · Reply

    This is beautiful, inspiring, and I love!!!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: